1. Sony Vaio
We know Sony’s got style and their product commercials are stunningly extravagant but how many can explain the hidden meaning in Sony Vaio logo. While the logo is a perfect example of modern typography, look closer and you can see that it is actually made of two parts. The wave like pattern ‘VA’ is actually a sine wave which is the basic representation of an analog signal. The ‘IO’ that appears behind sharply resembles the binary number system 1 and 0. The VAIO logo symbolizes the merging of analog and digital technology.(source)
2. Wendy’s
This logo was unveiled in 2013 replacing the motif introduced back in 1983. This is not hard to find. Just look at the collar and spell the three letter word which is all about love, affection and food. “MOM” is the word and Wendy’s is branding itself as a safe, home-made mom cooked eatery. Although customers have accepted this sentimental message associated with the logo, Wendy’s has communicated at one point that ‘it was unintentional’.(source)
3. Coca Cola
It was a process of self-discovery when Coca Cola found out it had a strange connection with Denmark. Apparently, a part of the famous logo seemed to signify the Danish flag. Still can’t believe? Focus on the second half of the logo at the alphabet ‘o’ of ‘Cola’. This revelation was happily embraced and Coca Cola pulled off a publicity stunt at Denmark’s largest airport.(source)
4. FedEx
FedEx logo explains the smart use of negative white space in logo designs. What’s so special about this one – is it the two shades of color or the bold capitalized ‘FE’. Just keep looking at the letter ‘E’ and ‘X’ and you get the image of an arrow in the space. The arrow creates an image of a proficient company speaking about its delivery accuracy and looking forward to a positive future.(source)
5. LG
If you see the gif image, you’ll understand how cool the logo is . One of the main reasons the logo uses red color is that it represents friendship and attracts consumers. The circle consisting of L and G denotes the world and functional technology while the smiling face expresses commitment and customer satisfaction.(source)
6. Adidas
One of the world’s most popular sports brand slanted a previous piece of their old logo and came up with the above design. The original ‘ three stripes ‘ logo used in 1967 was blatantly horizontal with no message to impart. Whereas this tilted version logo symbolizes a mountain referring to challenges and obstacles and the need to overcome them in life. This meaning fits well given that Adidas has a major stake in selling shoes for athletes.(source)
7. Amazon
Almost everyone can point to the yellow smiley which obviously speaks about customer satisfaction. But the main idea is to represent Amazon as the ultimate shopping destination with access to every product hence the smiley extends from a to z. (source)
8. Le tour de France
A very smart sports logo showcasing a bicycle rider using the word ‘Tour’. Notice how the’ O’ forms the back wheel, ‘u’ acts as a seat, ‘R’ creates the figure of a man while an extra yellow dot completes the bicycle set-up. The event is held in summer season and thus that explains the necessity of the yellow circle. (source)
9. Northwest Airlines
Although this logo is redundant, it packs enough detail within a smart design by employing proper negative space. Look out for 3 simple details on the circle on the left. You can see the letter ‘N’. Add the extra triangle and see as a whole, you get ‘W’. Lastly, the downward triangle is an image of a compass depicting their navigational capabilities. (source)
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10. Sun Microsystems
Designed by a Stanford University professor , the logo cleverly acts as an ambigram which means you can read the brand name ‘SUN’ in every direction. A typographic art form which explains that a logo devoid of any major designer typeface can still be relevant and creative using symmetry and order. (source)
11. Cisco
The company based in San Francisco rightfully decided to name themselves after the city. The logo is inspired by San Francisco’s famous architectural wonder, the Golden Gate bridge. Since Cisco is a pioneer in the field of networking, their ‘ electromagnetic wave’ like logo is a minimalistic illustration of the 2- towered suspension bridge. This way, Cisco addresses what it does and where they’re located. (source)
12. Hope For Children Initiative
A heartwarming logo showcasing the continent of Africa but notice the sides, you’ll see two people pushing out of the white space. The organization has health-centric missions to accomplish and children are the beneficiaries thus the silhouette of a child and a concerned adult. (source)
13. Formula 1
Yet another logo that understands the creative capacity of white space. What we see is a bold black ‘F’ and a red streak of speed lines. By now you should’ve checked the white mid-section and by doing so you’ll come across a hidden numeral ‘1’. (source)
14. Families/Marriage
Designed in 1980 by the genius Herb Lubalin, well-known for employing wit and lateral thinking into logo design, the Families logo illustrates a lovely little family. Spotlight on the letter ‘i’ – the mother as the longest and the rest as the father and child. Here in the other logo, both the ‘R’s depict a couple and that they are in this together i.e. sanctifying the union of relationship. (source)
15. Yoga Australia
In this logo, we see a woman immersed in a yoga position but also notice the visual field between her leg and arm. It is the shape of the Australian continent and by this simple way, the logo represents what it is about and where it is.
P.S: Google Yoga Australia and click on the first link and visit their website. Notice a different logo ? (source)
16. Baskin Robbins
Baskin Robbins offers 31 different ice cream flavors. Everyone knows it and hence the pink highlight within the letters of B and R. (source)
17. Wikipedia
Without any doubt, Wikipedia is one of the frequently used sites and its globe logo is well recognized among everyone. So, the wiki globe is made up of jigsaw puzzles inscribed with letters from various written systems but why is it unfinished. It is to symbolize that data gathering is ever-growing and essentially the fact that Wikipedia is a work-in-progress. (source)
18. Google
Google wanted a playful, unique & visionary logo without any bulky art or superfluous colors and they got one from designer Ruth Kedar. Glorious in Times New Roman, the logo is a pattern of primary colors except that the letter ‘l’ is immersed in secondary color just to show that Google doesn’t go by the book, it breaks rules, creates path-breaking discoveries and transcend boundaries. (source)
19. McDonald’s
The ‘M’ in McDonald’s represents something else. When the food chain decided to change their logo in 1960s, a psychologist and design specialist Louis Cheskin was hired . He recommended them to keep the golden arches. Why? B’coz according to him, the yellow rounded ‘M’ was imagined as ‘a pair of nourishing breasts’ by consumers unconsciously. According to industrial psychologists , this so called representation manipulates and triggers consumer action. With this idea imprinted in your minds, your future McDonald’s trip will never be the same. (source)
20. Spartan Golf Club
This impressive logo employs optical illusion which means you have to strain your eyes to grab a look at two distinct images. First, we’ve the image of a golfer in full swing. Now, without any change in shape or position of the logo, you get to see another image – the head of a Spartan. (source)
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ReplyDeleteThe other variations of the professional basketball are wheelchair basketball for the physically handicapped, water basketball to be played in a swimming pool, beach basketball which has very few or no regulations, half court game which has only one basket, and street ball and one-on-one which has two players and smaller court.